BOULDER, Colo., April 21, 2016 - Collapsing ecosystems...dwindling water supplies...destructive pollution; these are serious threats to communities across the United States. In an effort to raise awareness about these important issues and stimulate change, American Rivers exists to protect wild rivers, restore damaged rivers and conserve clean water. Because water is one of the most critical conservation issues of our time, Nite Ize® is enthusiastic about supporting the efforts of American Rivers.
Last week, the organization released its annual America's Most Endangered Rivers® report for 2016 (see graphic). The report highlights how outdated water management is threatening rivers and communities from the East Coast to the West Coast. In the Southeast's Apalachicola-Chattahoochee-Flint river basin (no. 1 on the list), and on California's San Joaquin River (no. 2), wasteful water use and outdated management are killing the lifelines our nation depends on for drinking water, agriculture and recreation. More than eight million people seek clean drinking water from these two river systems combined, and the severe threat of water shortages in these areas effects billions of dollars in agricultural production and fisheries.
"We can't live, work, grow crops, or enjoy healthy rivers without clean water, and we don't have an unlimited supply," said Bob Irvin, President of American Rivers. "As more people compete for a limited resource, everyone is losing: farmers don't have reliable water for their crops, commercial fisheries are collapsing, urban supplies are strained, fish and wildlife are declining, and recreation businesses are closing their doors. Instead of continuing conflict, we need a new era of water cooperation that strikes a balance among all users. We must not only understand and respect the needs of upstream and downstream communities, but also appreciate the importance of healthy, functioning rivers to those communities. The choice is clear: will we let waste and mismanagement drain our rivers dry, or will we work together to ensure healthy rivers can benefit all for generations to come?"
Find out how to join Nite Ize and take action to be part of the solution at AmericanRivers.org/EndangeredRivers.
Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.
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