When Pet Hair is Everywhere, Remove it with Nite Ize Doohickey Hair & Lint Remover

Introducing a clippable, compact pet hair and lint remover

BOULDER, Colo., Aug. 3, 2016 - Pet parenthood means fur is an inevitable accent to most home furniture, a permanent auto accessory and an everyday add-on to any outfit. As much as dog and cat owners love their pets, not all love the hairy souvenirs they leave around. For those looking for a convenient on-the-go solution, Nite Ize® introduces the Doohickey® Hair & Lint Remover - a clippable, compact hair and lint remover.

"The concept of the Doohickey product is that it solves a problem, or multiple problems, in a convenient way," Nite Ize Founder and CEO Rick Case said. "The new Hair & Lint Remover is convenient because of its size, utility and clip-ability."

This three-inch clippable accessory is made of a unique thermoplastic rubber material that attracts and moves lint and hair effortlessly as areas are wiped free. Its dual-sided design features a row of bristles on one side and grooves on the other to tackle different fabric types. A small carabiner clip is integrated on the end for convenient attachment to a key ring, backpack or purse. When the job is done, the Doohickey Hair & Lint Remover can be wiped or rinsed clean with water. MSRP $4.99.

"We think the Doohickey Hair & Lint Remover is a practical product that will resonate with pet owners," Case said.

For more information about this new product and others from Nite Ize, visit NiteIze.com.

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Doohickey  Hair and Lint Remover Doohickey  Hair and Lint Remover Doohickey  Hair and Lint Remover

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrated its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in seven unique categories: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet, and Games + Fun. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

For more information, please visit NiteIze.com.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com

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