On your Side, Nite Ize Designs New SpokeLit LED Wheel Light for Important Side Visibility

BOULDER, Colo., Aug. 3, 2016 - The new SpokeLit® LED Wheel Light with Disc-O Select™ from Nite Ize® adds excitement to the night and helps keep riders safe and seen while on the road by providing important side visibility for both kid and adult bikes.

Illuminated by an efficient LED and housed in a water and shock resistant shell, the SpokeLit will fit most three-spoke pattern wheels. The SpokeLit LED Wheel Light features a new shape and now incorporates the ever-popular Disc-O Select technology that makes it possible to choose one of six different colors or allow it to cycle through all colors in color-changing Disc-O mode. Riders can set a different color for each member of the family for easy identification or change the colors for holiday festivities and special occasions. The SpokeLit not only helps illuminate a bike plainly in the dark, when riding at medium speed or faster, it creates the attention-getting effect of a moving circle of light.

To install, simply press a spoke into the engineered notch on the backside then slide the light towards the rim - friction securely locks the SpokeLit in place. To turn the light on or off, simply squeeze the center module. This device has two illumination modes - steady glow and continuous flash and will run for 20 hours in glow and 25 in flash. Included are two 2016 lithium batteries that are easy to replace when necessary. MSRP $9.99 (single) or $19.99 (two pack).

For more information about the SpokeLit LED Spoke Light and other bike safety products from Nite Ize, visit NiteIze.com.

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About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrated its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in seven unique categories: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet, and Games + Fun. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

For more information, please visit NiteIze.com.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com

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