Nite Ize Offers Safety with New Side-Visibility Product for Cyclists

GripLit LED Handlebar lights provide eye catching side visibility for those who enjoy riding their bikes day and night.

BOULDER, Colo., September 16, 2015 - Nite Ize is the leading innovator in nighttime lighting and safety products for active outdoor enthusiasts for over 25 years. The announcement of their new GripLit LED Handlebar Lights is an exciting addition to the company's current line-up of visibility products for cyclists.

"We are a Boulder-based company and our team members embody the type of active lifestyles that our part of the country is known for - many Nite Ize employees commute to work by bike regardless of rain, sleet, snow, or wind. On the weekends you can find even more of them riding to farmers markets, local pubs, and everywhere in between" says the company's CEO and Founder, Rick Case. "As we head into the shorter daytime hours of fall and winter, I am especially proud of products we make like the GripLits that allow our employees and others to maintain their active lifestyles safely."

Many people use front and rear lights when riding bikes, but do not necessarily think about their visibility from the sides, which can be imperative when crossing roads or making turns. The GripLit's bright LED can be set to glow or red flashing modes making riders more visible to vehicles, cyclists, and others approaching from the side. These easy-to-apply lights fit over existing handlebar grips, and stretch to securely fit diameters of 26mm - 32mm, giving them the ability to fit most handlebar types.

In true Nite Ize fashion, safety doesn't just have to be functional, it can also be fun. The GripLits come in red or color-changing Disc-o options, perfect for anyone looking to light up their bicycle for a family ride, pub-crawl, festival or parade.

Available October of 2015, GripLit LED Handlebar Lights will be available in 2 packs of red or color-changing Disc-o options for $19.99 MSRP.

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GRIPLIT LED HANDLEBAR LIGHTS GRIPLIT LED HANDLEBAR LIGHTS GRIPLIT LED HANDLEBAR LIGHTS

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com



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