Nite Ize Introduces DoohicKey Key Tool

BOULDER, Colo., August 1, 2013 - Nite Ize, Inc., a leading manufacturer of innovative products and accessories, announced today the introduction of the DoohicKey Key Tool. Made of durable stainless steel, the Nite Ize DoohicKey features a half-dozen tools that do everything from tighten bolts and screws to open a bottle of refreshment, all in a simple key tool that fits in the palm of your hand.

"I designed the DoohicKey because I love fun & functional tools and gadgets." said Rick Case, Nite Ize founder and CEO. "The DoohicKey clips easily to your existing keychain and provides convenient access to some of the most commonly used, compact tools. I reach for it all of the time to cut open boxes and when I need to open a bottle of my favorite beverage, the DoohicKey is right there where I need it."

On one end of the DoohicKey is a sturdy carabiner clip, allowing you to attach keys to it, or attach the DoohicKey itself to any loop or ring. Opposite the clip is an etched ruler for on-the-spot measurements and the carabiner opening is strategically shaped to function as a wrench. On the other end, the DoohicKey features a bottle opener, a flat head screwdriver, and a box cutter. With a streamlined, clever design that makes it easy to carry, attach, remove, and reattach, it's always as at-hand as it is handy. MSRP: $4.99

DOOHICKEY® KEY TOOL Download a PDF


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DOOHICKEY® KEY TOOL DOOHICKEY® KEY TOOL DOOHICKEY® KEY TOOL

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com



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