BOULDER, Colo., August 5, 2015 - Nite Ize just impacted the sport of disc golf in a big way with the announcement of their new Flashflight LED Disc Golf Discs.
Rick Case, CEO and founder of Nite Ize, couldn't be more excited to launch these discs. "We wanted to incorporate our Flashflight LED technology and patented fiber-optic array into disc golf discs to solve a problem that a lot of players face - limited daylight hours. Disc Golf is a growing sport, one that many of our own employees play - we even have a professional Disc Golf player on our team who helped us develop these into the high-performance discs they are today."
Not only did Case succeed in applying their LED technologies to the discs, the product gurus at Nite Ize worked their magic and took it one step further with the new Disc-O Select™ color selection feature. With the simple click of a button, players can choose from six different glowing colors for their Driver, Mid-Range, or Putter, or can leave their disc in "Disc-O mode" which cycles through all the colors, so each player can differentiate their discs with a chosen color.
Resident disc golf pro and Nite Ize Territory Sales Manager, David Waisblum, is unable to hide his enthusiasm for the latest Nite Ize innovation. "These discs are no gimmick - crafted from unrivaled Sure-Grip™ material, they strike the perfect balance of stability, performance, and durability all while blazing your path to victory - and did I mention? They float."
September of 2015 disc golfers of the world rejoice, because that is when these new light-up discs will be available on shelves (Driver: $22.49, Mid-Range: $22.49, Putter: $22.43, and set of all three: $59.99).
Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.
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