Nite Ize Delivers the Key to Organization, Introducing the IdentiKey

Introducing new universal key identifiers

BOULDER, Colo., Aug. 3, 2016 - There are thousands of key accessory options in stores today and with keys for the house, office, mailbox, ski rack, cargo carrier and countless other things, consumers are interested in simple solutions to help stay organized. Nite Ize®, a Colorado-based company that designs innovative products to solve everyday problems, delivers the key to organization: introducing the Nite Ize IdentiKey™.

”My wife will hand me a wad of keys and ask me to go outside to change the racks around on the cars,” Rick Case said, Nite Ize Founder and CEO. “The problem each time is that I never know which key is for what. I think that’s a problem a lot of other people can identify with, and the IdentiKey is an innovative way to better manage this frustration.”

These universal key identifiers are made of a waterproof TPR material that features a write-on tab that folds under to keep the label and permanent ink protected and keys readily identifiable. The IdentiKey conveniently stretches to fit most key sizes. Available in a four pack with blue, green, orange and grey for an MSRP of $3.99 or in a combo pack with all four covers and two S-Biner® MicroLock® double-gated carabiners for an MSRP of $6.99, this combination provides quick and secure attachment to key rings. Each MicroLock can securely hold up to two standard keys for quick accessibility and easy identification.

“What makes the IdentiKey novel is the innovative tab design,” Case said. "The way we have designed this product is so that the writable tab is not touching the key surface or other surrounding keys. Permanent ink will not rub or wash off which means these will truly last. I am personally very excited about this solution.”

IdentiKey Download a PDF

Additional Product Images

IdentiKey IdentiKey IdentiKey

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrated its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in seven unique categories: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet, and Games + Fun. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

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Media Contact: Kelly Richardson / 720-508-4741 /

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