Nite Ize Introduces Larger Sizes of Award-Winning Gear Tie Cordable Twist Tie

BOULDER, Colo., Jan. 5, 2017 - The award-winning Nite Ize® Gear Tie® Cordable™ Twist Tie is now available in two additional sizes to accommodate larger cords, cables and hoses. These reusable rubber twist ties are intended to organize unruly items and, with an integrated stretch-loop on one end, can be easily stretched over AV cords, large three-prong plugs or hose ends effortlessly. This unique Gear Tie will stay attached while in use and provide convenient organization when needed.

"We love when we can expand our product lines to serve our customers in different ways," Nite Ize Founder and CEO Rick Case said. "The Gear Tie Cordable Twist Tie was well received when we introduced it last January at the Consumer Electronics Show -- it even received an award from iPhone Life magazine for its clever innovation. People really resonated with a Gear Tie solution that would organize cords and stay conveniently attached when in use. Over the course of the year, we discovered different ways to apply and use the Cordable and wanted to make larger sizes to better accommodate other items."

Now offered in 12 inch and 24 inch sizes and either black or neon yellow, the Gear Tie Cordable Twist Tie will be available for $6.49 and $7.49 respectively. For more information, visit NiteIze.com.

Gear Tie Cordable Twist Tie Download a PDF


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Gear Tie Cordable Twist Tie Gear Tie Cordable Twist Tie Gear Tie Cordable Twist Tie

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 28th anniversary in 2017 and offers more than 500 innovative products and accessories in seven unique categories: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet, and Games + Fun. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

For more information, please visit NiteIze.com.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com



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