Nite Ize Introduces the Nite Dawg LED Soft Disc

BOULDER, Colo., August 1, 2013 - Nite Ize, Inc., a leading manufacturer of innovative pet products and accessories, announced today the introduction of the Nite Dawg LED Soft Disc. This LED powered flying disc is soft to the touch, easy to catch, and, with its battery-powered LED, it provides over 100 hours of after dark fun for you and your four-legged buddy.

"Finding fun and safe ways to exercise and play with your dog after the sun has gone down can be a challenge." said Rick Case, Nite Ize founder and CEO. "The Nite Dawg LED Soft Disc provides a brilliant solution to this problem."

Made of flexible nylon, this pliable, lightweight, LED powered flying disc is just as easy and fun for you to throw as it is for your dog to catch. Its soft, durable nylon construction is mouth-friendly and extra easy on canine gums and teeth, and its lightweight flexibility makes running and jumping with it a breeze. Inside the double-stitched housing is a fully protected battery compartment with a canine-resistant cap, plus an on/off switch that activates the red LED-transmitting polymer that illuminates the entire outer rim. Press once for a steady glow and twice for flashing, and enjoy hours of fun under the stars. MSRP: $16.59

NITE DAWG - LED SOFT DISC Download a PDF


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NITE DAWG - LED SOFT DISC NITE DAWG - LED SOFT DISC NITE DAWG - LED SOFT DISC

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

Media Contact: Kelly Richardson / 720-508-4741 / krichardson@niteize.com



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