Play More, Worry Less: Nite Ize Introduces Nite Dawg LED Dog

BOULDER, Colo., Jan. 6, 2016 - Nite Ize®, an innovator of visibility and safety products since 1989, introduces a new and improved Nite Dawg® LED Dog Collar. This high-quality nylon collar incorporates a bright red LED that illuminates 360 degrees as well as passive reflectivity striping for added visibility. These safety features ultimately allow pets to play more and their owners to worry less when the sun goes down.

"Innovation doesn't have to mean discovering a new groundbreaking technology," Rick Case said, founder and CEO of Nite Ize. "It can simply be a better way of doing something - an enhancement or improvement to something already existing. Innovation is one of our core values at Nite Ize and something we look for everywhere. We found opportunities to improve our current Nite Dawg LED Dog Collar and are excited about the innovative upgrades we have achieved."

This lightweight, durable and innovative collar is ideal for all dogs and with easily replaceable batteries, the Nite Ize Nite Dawg LED Dog Collar will last a lifetime. It has a strong metal D-ring for identification tags and a quick release buckle for convenience. For the water-loving kind, it is highly water resistant and for the after-hours adventurer the bright red LED is visible for 1,000 feet and will run for up to 100 hours on flash mode or 75 on glow mode.

Available in four sizes and four webbing colors including: extra small in neon yellow and neon pink as well as small, medium and large in red and orange. One replaceable 2032 battery included.

Technical specifications:

Extra small
  • Fits: 8" - 12" | 20.3cm - 30.6cm
  • Colors: neon yellow, neon pink
  • MSRP: $14.59
  • Fits: 13" - 18" | 33cm - 45.7cm
  • Colors: red, orange
  • MSRP: $19.99

  • Fits: 10" - 13" | 25.4cm - 33cm
  • Colors: red, orange
  • MSRP: $19.99
  • Fits: 18" - 27" | 45.7cm - 68.6cm
  • Colors: red, orange
  • MSRP: $19.99

Adding to its impressive lineup of pet-specific safety products, Nite Ize also announces two new colors for the ever-popular NiteHowl™ LED Safety Necklace. This adjustable LED necklace provides a full ring of light around a dog's neck and will soon be available in blue and green, in addition to red for $12.19 MSRP.

Nite Dawg - LED Dog Collar Download a PDF

Additional Product Images

Nite Dawg - LED Dog Collar Nite Dawg - LED Dog Collar Nite Dawg - LED Dog Collar

About Nite Ize:

Founded on the principles of creativity and innovation, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. Headquartered in Boulder, Colo., the company celebrates its 27th anniversary in 2016 and offers more than 500 innovative products and accessories in six unique categories: mobile, hardware, LED, flashlight, pet and lifestyle. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment.

Media Contact: Kelly Richardson / 720-508-4741 /

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